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Rotary Brand is an image/perception: How other people think about us, not just how we see ourselves.

Rotary Brand reflects our UNIQUE IDENTITY, our VISION, and our ESSENCE, VALUE, CULTURE and our APPROACH to CREATE LASTING & POSITIVE CHANGE.

People’s perception of Rotary comes from their experience with our clubs and programs, along with the stories we tell and the images we share.

Rotary Brand includes basic qualities and goals that unite all Rotary clubs and districts – and we offer people who join and stay in a club, partner with us, donate to Rotary and participate in our programs and projects.

CONSISTENT PUBLIC RELATIONS WORKS

Consistent Public Relations works can strengthen our Brand and help us engage and attract more members, donors and partners. In 2020 – 21, District Public Image Committee will continue to work on six key areas:

• BRANDING headed by PDG Belinda Yeung JP / CP Joseph Leung
  • Strengthen Rotary branding by developing consistent and high-quality District publications and promotional materials including but not limited to name cards, posters, Pocket Planner, District Directory, District Installation Program Book etc
  • Offer advice to maintain Rotary brand standard

• E-MARKETING (Website & Visual) headed by PP Angela Hui
  • Revamp RID3450 Website
  • Build up Photo Library
  • People of Action Photo Competition

• E-MARKETING (Social Media) headed by PP Dora Liu
  • Programs to promote Rotary and to recruit Followers in major Social Media including but not limited to Facebook, Twitter, Instagram and LinkedIn

• Internal Communication (PI Seminar & DG Newsletter) headed by PP Grace Yen
  • DG Newsletter Monthly Edition (Around 15th every month)
    1. Standing Columns: DG Message, RI President Message, Membership, Rotary Foundation, Public Image, Youth, Macao & Mongolia Activities, Preserve Planet Earth, Fellowship, Game of Interests, Special Feature (s) of the Month
    2. 2020 – 21 Mobile Version
    3. First Edition: District Installation (12 Jul 2020)
  • PI Seminar: August or September 2020 (TBC)

• External Communication: Overall & Non-Government Relations (Press Relations & Interviews, JCI, BNI, Toastmaster, Lions, etc) headed by PP Lily Chan
  • Organize Press lunch
  • Arrange Press Interviews
  • Organize Joint Service Project with JCI, BNI, Toastmaster, Lions, etc
  • Etc.

• External Communication: Government Relations headed by PP Natalie Kwok
  • Arrange official visits to Governments in Hong Kong, Macao and Mongolia

• IT Support headed by PP Anna Or

IMPORTANT TO NOTE:

CLUB LEADERS’ CITATION GOALS (2020 – 21) (Presidential Citation)

1. Updated Website & Social Media
2. Media Stories about Club Projects
3. Use of Official Rotary Promotional Materials

Look forward to a great Rotary Year ahead!